Job Description
JOB VACANCY: PRODUCT DEVELOPMENT & PUBLIC RELATIONS MANAGER (PDPR)
We are seeking a dynamic and innovative Product Development & Public Relations (PDPR) Manager to lead the design, launch, and marketing of our products while managing our public image. The ideal candidate must demonstrate strong creative, analytical, and communication skills. This position will play a key role in aligning product strategies with customer needs and public expectations.
Key Roles & Responsibilities:
Product Development:
Identify market needs and emerging trends to develop new products and improve existing ones.
Conduct competitor analysis and feasibility studies for new product ideas.
Work with cross-functional teams (design, production, sales) to bring products from concept to launch.
Develop and implement go-to-market strategies for new products.
Monitor and evaluate product performance and initiate necessary improvements.
Public Relations:
Develop and implement effective communication strategies to promote the brand, services, and products.
Write and distribute press releases, media kits, and promotional content.
Build and maintain relationships with media outlets, stakeholders, and the public.
Manage the company’s social media presence and handle media inquiries.
Organize events, exhibitions, and promotional campaigns.
Minimum Qualifications & Requirements:
A Bachelor’s Degree in Marketing, Public Relations, Business Development, or a related field (Master’s degree is an added advantage).
Minimum 3 years of proven experience in product development, public relations, or marketing.
Strong understanding of market trends, product life cycle, and customer behavior.
Excellent verbal and written communication skills.
Proficiency in Microsoft Office Suite and digital marketing tools.
Creative thinker with strong organizational and project management skills.
Ability to work independently and in a team environment.Find a jobVirtual career fairs
Desirable Attributes:
Experience in brand positioning and storytelling.
Familiarity with customer relationship management (CRM) systems.
Ability to work under pressure and meet tight deadlines.
Strong networking and negotiation skills.
Preferable those based in COPPERBELT PROVINCE