Marketing Officer

Job Description

1. Develop, lead, and execute the overall marketing strategy in alignment with the organization’s goals and vision.

2. Drive brand growth, market expansion, and customer engagement across all platforms and regions.

3. Provide strategic direction on market segmentation, positioning, pricing, and competitive analysis.

4. Lead, mentor, and manage the marketing team to ensure high performance and continuous development.

5. Set departmental objectives, monitor performance KPIs, and implement professional development plans.

6. Oversee the development and implementation of branding and rebranding strategies.

7. Ensure consistency in brand messaging, tone, and identity across all marketing channels.

8. Act as the brand ambassador in both internal and external communications.

9. Design and implement integrated marketing campaigns (digital, print, radio, outdoor, etc.) that generate leads and increase brand awareness.

10. Evaluate the effectiveness of campaigns and adjust strategies based on analytics and ROI metrics.

11. Supervise digital marketing efforts including, social media, content marketing, and web analytics.

12. Champion innovation and adoption of new digital marketing trends and platforms.

13. Manage the organization’s online presence and digital reputation.

14. Conduct in-depth market analysis and consumer research to inform marketing decisions.

15. Identify growth opportunities, market shifts, and emerging trends to stay ahead of the competition.

16. Develop and manage the marketing budget, ensuring optimal use of resources and maximum return on investment.

17. Build and maintain strong relationships with media outlets, advertising agencies, and industry stakeholders.

18. Prepare detailed reports and presentations on campaign performance, lead generation, customer acquisition, and brand equity metrics.

19. Use data and insights to continually refine marketing strategies and improve effectiveness.