Marketing Officer

Job Description

Unifi is a fast-growing financial technology company operating in Zambia, South Africa, Uganda, and Kenya. Unifi Zambia delivers personal lending products from physical branch and digital channels, utilizing internally generated software and lending products backed by IT and data analytics teams.

Unifi Zambia is recruiting a new marketing manager who will be responsible for developing and executing comprehensive marketing strategies that enhance the company’s brand presence, drive customer acquisition, and contribute to overall business growth. The ideal candidate must have an eye for detail, a touch of creative genius, be cost-conscious, be analytically adept, and lead from the front. Be willing to go the extra mile, work long hours if need be and be very adaptive. A healthy spirit of adventure and a sense of humour would be helpful. Travel will be required, both within Zambia and on occasion across borders to visit other Unifi businesses.

Responsibilities

Strategic Planning: Assist in developing and implementing strategic marketing plans aligned with the company’s business objectives and growth targets.

Brand Management: Maintain and enhance the company’s brand image ensuring consistency across all marketing channels and branches. Effectively market our product to drive traffic to our branches and website.

Traditional Marketing: Assist in developing and executing traditional marketing campaigns, such as print, radio, and TV, to reach a diverse audience and maximize brand exposure. Develop compelling messaging and positioning to drive product adoption.

Client insights : Oversee all aspects of the customer journey, from onboarding in a branch, to their journey on our digital platforms and to ongoing support they receive, to ensure that clients remain satisfied and loyal to the company’s products or services.

Market Research: Conduct market research to identify trends, competitive landscape, and customer preferences. Use insights to refine marketing strategies and enhance product positioning.

Content creation: Work with the graphic design team to create compelling posts, videos and other material. Develop messaging for promotional materials, advertisements and press releases.

Performance analysis: Monitor and report on campaign performance using KPI’s. Recommend improvements based on data insights.

Collaboration: Coordinate with sales, product development and other departments to align marketing efforts. Liaise with external vendors, agencies, and partners to execute campaigns.

Event management: Plan and oversee events like product launches, trade shows and others. Ensure all event activities reflect the company’s brand and objectives.

Digital marketing: Oversee social media, email marketing and website optimization strategies. Help manage online advertising including pay per click and search engine optimization.Recruitment services

Skills & Qualifications

Bachelor’s degree as a minimum qualification

3 years of experience in marketing

Experience with financial services will be advantageous

Creative and innovative

Excellent communication and interpersonal abilities

Ability to work independently, create solutions and collaborate internally and externally.

Capacity to translate strategic plans into communication and execution plans

Desire to work with innovative independent thinkers who go against the grain in their approach