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Job Description
Our client, an indigenous Zambian manufacturing company is looking to hire a Public Relations Manager. The Public Relations Manager will be responsible for supporting the formulation and execution of the PR strategy and manage the formulation of content for regular and crisis PR as required.
Key Responsibilities:
Planning, developing and implementing PR strategies.
Managing enquiries from media, individuals and other organisations.
Researching, writing and distributing press releases to targeted media.
Planning publicity strategies and campaigns.
Organising events including press conferences, exhibitions, open days and press tours.
Managing and sharing content with users on social media sites such as Twitter and Facebook.
Managing the PR aspect in a potential crisis situation.
Creating and managing brochures, handouts, direct mail leaflets, promotional videos, photographs, etc.
Analysing media coverage of the brand.
Distributing information about new promotional opportunities and current PR campaigns progress.
Speaking publicly at interviews, press conferences and brand presentations.
Any other duties as or maybe assigned by the supervisor.
Desired Skills, Qualifications and Experience:
Bachelor’s Degree in International Relations, News, Media Management or related major.
MBA or Master’s degree in a PR/Media related field is added advantage.
3 – 5 years of work experience in a PR environment
Knowledge of the legal framework that relates to media in Zambia
Proven relationship management skills with stakeholders (media houses, radio stations and government agencies)
Must have excellent command of English in written and verbal communication
Familiar with international public relations and handling crisis in public relations.
Detail oriented and have ability to implement strategy with proven results
Analytical and be able to manage challenges relating to the department.
Demonstrable proficiency in the use of Microsoft Word, PowerPoint and Excel.
Valid Driving License