Media & Marketing Officer

Job Description

Umoyo Natural Health is seeking a highly creative and skilled Media & Marketing Officer with a strong emphasis on graphic design. This role is pivotal in crafting visually compelling content that reflects our brand, while also managing our website and contributing to our digital marketing efforts. The ideal candidate will have a proven track record in graphic design, website management, and digital marketing strategies.

Key Responsibilities:

Graphic Design:

Visualize and create graphics for marketing and social media that captivate and communicate our brand message.

Design labels and packaging for new Umoyo products, ensuring a consistent visual identity across all materials.

Develop illustrations, logos, and other designs using industry-standard software, while selecting appropriate colours and layouts.

Collaborate with the marketing team to produce final designs and ensure graphics are tested and visually appealing across various media.

Create engaging social media content across all platforms, designing for both digital and print media, including website banners, newsletters, and advertisements.

Website Management:

Maintain and update the Umoyo website with fresh, campaign-aligned content.

Optimize website performance, focusing on speed, mobile responsiveness, and SEO best practices.

Monitor website analytics to track user engagement, offering insights for continuous improvement.

Troubleshoot and resolve technical issues related to website functionality.

Digital Marketing:

Assist in planning and executing digital marketing campaigns, with a focus on integrating visual content.

Support the development of content for social media, ensuring all visuals are on-brand and engaging.

Contribute to email marketing efforts by designing templates and visual elements aligned with campaign objectives.

Stay current with trends in digital marketing and design to keep Umoyo’s visuals fresh and competitive.

IT Support:

Provide basic IT assistance to the marketing team, including troubleshooting software issues and managing design tools.

Work with the IT department to ensure that marketing technologies are up-to-date and functioning effectively.

Qualifications:

Extensive experience in graphic design, with proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro).

Demonstrated ability to create compelling visuals that effectively communicate brand messaging.

Experience in website management, particularly with CMS platforms like WordPress.

Basic understanding of IT, with the ability to troubleshoot technical issues related to design and marketing tools.

Familiarity with digital marketing strategies, including social media management and email marketing.

Strong communication skills and the ability to work independently or as part of a team.

Preferred Skills:

Experience with video editing and animation.

Knowledge of HTML, CSS, and JavaScript for website customization.

Familiarity with e-commerce platforms and online payment systems.

A portfolio showcasing your creative flair and ability to translate requirements into design.

Excellent English language skills, both written and verbal.

Application Requirements:

A strong portfolio of work demonstrating graphic design and illustrative skills.

Ability to work independently with a keen eye for aesthetics and detail.

Strong problem-solving skills and the ability to assist non-technical individuals with complex technical issues.

NOTE: Applications without a portfolio will not be considered.