Digital Marketing Associate

Job Description

Digital Marketing Officer Overview: A Digital Marketing Officer is responsible for planning, executing, and monitoring digital marketing campaigns across various channels, such as social media, email, display advertising, and website content.

Key responsibilities include: Campaign Planning: Developing and executing digital marketing strategies to promote a company’s brand, products, and services.

Manage and optimize lead generation tools to maximize the quality and quantity of leads.

Collaborate with the IT and Sales teams to integrate and synchronize digital tools with our existing systems.

Monitor and analyze the performance of online applications and lead generation efforts, providing regular reports and insights.

Monitor and respond to online enquiries on various digital platforms available.

Implement strategies to improve user experience and conversion rates.

Stay updated with industry trends and best practices in digital marketing and financial technology.

Oversee the entire process of online loan applications to ensure a seamless customer experience.

Channel Management: Overseeing and managing multiple digital marketing channels, including social media, email, Google Ads, and website content.

Content Creation: Creating and uploading copy to websites and other platforms, optimizing images, and ensuring a consistent marketing message.

Analytics and Reporting: Providing accurate reports on the Return on Investment (ROI) of marketing campaigns to demonstrate their effectiveness.

Team Leadership: Working with a small team of marketing professionals, offering guidance and direction.

Budget Management: Developing and managing the marketing division’s budget.

Designing and overseeing all aspects of the digital marketing department, including the marketing database, email, and display advertising campaigns.

Developing and monitoring campaign budgets.

Planning and managing social media platforms.

Preparing accurate reports on the overall performance of marketing campaigns.

Coordinating with advertising and media experts to improve marketing results.

Identifying the latest trends and technologies affecting the industry

Evaluating key metrics related to website traffic, service quotas, and target audience engagement.

Brainstorming new and innovative growth strategies with the team.

Overseeing and managing contests, giveaways, and other digital projects.

Job Requirements:

Bachelor’s degree in marketing or a relevant field.

A minimum of 5 years of experience in digital marketing or advertising.

In-depth knowledge of various social media platforms, best practices, and website analytics.

Strong analytical skills with the ability to interpret data and make data-driven decisions.

Excellent communication and project management skills.

Familiarity with financial services and online application processes is a plus.

A solid understanding of HTML, CSS, and JavaScript.

Highly creative with strong analytical abilities.

Excellent communication and interpersonal skills.

Up-to-date with the latest trends and technologies in digital marketing

Key Skills: Digital marketing strategy, campaign planning, channel management, content creation, analytics, reporting, team leadership, budget management, CRM, growth marketing, and project management.