Commercial Excellence Director

Job Description

Our client whose aim is to create greater shared opportunities for the business and the communities they serve across the value-chain is looking to hire a Commercial Excellence Director.

Key Responsibilities:

Portfolio and Category/Channel Strategy

Develop Local Integrated Portfolio Strategy, enabling optimal choices for sustainable growth, efficient DME allocations, and category profitability improvement, synergized with other teams.

Co-Develop Country Commercial Strategy, informing it with country insights, ensuring consumer/shopper/customer focus.

Channel Mix Strategy

Create Local Channel Strategy, developing and implementing this strategy supported by an efficient Commercial Policy, and ensuring alignment with sales teams.

Secure Alignment in all relevant areas the portfolio, and channels.

Investment Strategy (Trade Investment/DME/Assets).

Manage Country Budget, overseeing and managing optimal allocation of resources.

Optimize Trade Investment, improving ROI through optimal promo strategies, monetizing market insights, and capturing relevant SOP.

Shopper and (Omni)Channel Management

Execute Customer Marketing Initiatives, delivering commercialization and customer marketing initiatives, including trade programs and in-store materials for best-in-class execution.

Support Customer Teams by assisting team members with bespoke shopper programs, promo management, and category management.

strategies and tactics and monitoring effective execution.

New Products Management

Integrate New Products incorporating them into the portfolio strategy, ensuring they align with overall commercial objectives and channel strategies.

Promo Management

Coordinate End-to-End Promo Management, overseeing promo management processes, ensuring effective promo accreditation and implementation.

Optimize Promo Strategies utilizing market insights to develop optimal strategies that improve ROI.

Commercial Policy

Develop and Implement Commercial Policy, maintaining and continuously improving policies that support channel strategy and drive efficient market operations.

Commercial Capability Development

Build Commercial Excellence Capability by developing capabilities and insights to inform commercial choices and measure their impact and success.

Ensure Team Capability Development by focusing on commercial excellence and ensuring growth, retention, and acceleration.

Requirements

Bachelor’s Degree in both Marketing / Trade marketing and Commercial excellence.

Proven experience in leading a Commercial role for at least 7 years.

Track record of strategy design and delivery, annual marketing calendars planning and deployment.

Track record of new product launches (excluding product development) and national consumer promos / platforms in-store execution.

Frontline experience is highly encouraged.

Full understanding and co development of country commercial strategy, cross-functional implications and interdependencies.

Full understanding of country topline and margins performance drivers.

Gravitas: confidence, authority, and presence that commands respect and influence within the organization.

Strong understanding of commercial finance, industry and competition.

Strong knowledge of beverage products and brands, strong trade marketing (shopper, customer, omni-channel) expertise.

Customer focus and strong project management skills.

Strong understanding of category / product P&L, different financial models and relevant product P&L performance drivers.

Good awareness of commercialization process at a country and group level

Stakeholders’ management and alignment.

Exceptional business acumen and learning agility.