Digital Marketing Specialist

The Digital Marketing Specialist will be a key member of the Telehealth team, responsible for developing and executing online marketing strategies to drive user engagement and platform growth for Cybersight, our online training and mentorship platform for eye health professionals around the globe, with a focus on those in low- and middle-income countries. This new role involves taking over tasks currently managed by an external agency, with a focus on Google Ads, email marketing, and data integration to track and enhance platform performance. The successful candidate will have a strong technical writing ability, design and graphics skills, and experience in SEO and social media marketing.

Remote

ESSENTIAL JOB FUNCTIONS / KEY AREAS OF RESPONSIBILITY

Google Ads Management: Run and optimize our Google Ads campaigns to maximize conversions within a well-defined target audience and manage campaign budgets.

Email Marketing: Create and distribute email marketing materials, including newsletters and targeted adverts for online courses, webinars and other services.

Analytics Integration: Use Google Analytics – or another platform you prefer – to track conversions, analyze campaign performance, and generate actionable insights.

Technical Writing: Produce high-quality, concise technical (medical) content for various marketing materials.

Data Stack Development: Build and manage a new data stack from scratch, integrating backend data sources such as databases and APIs to enable event-based marketing. Lead the conceptualization and actualization of this new approach.

Design and Graphics: Take full responsibility for all design and graphics work, selecting and utilizing the best tools for the job.

SEO and Social Media Marketing: Implement Search Engine Optimization (SEO) strategies and manage social media marketing efforts to enhance online presence and engagement. Experiment with formats and techniques to find synergy with our audience.

Brand Integrity: Ensure all Cybersight marketing efforts align with Orbis’s brand standards. Participate in relevant meetings and/or working groups led by the Global Communications and Marketing Team to stay abreast of key updates and keep the wider global communications network informed of relevant Cybersight initiatives and vice versa.

REPORTING & WORKING RELATIONSHIPS

The position reports to the Associate Director, Program Technology and collaborates closely with other members of the Telehealth team. The position is also a liaison to the Global Communications and Marketing Team and operates under a matrix work structure through which that team provides brand-related subject matter expertise and accountability. This is an individual specialist position with no direct reports.

QUALIFICATIONS & EXPERIENCE

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.

Experience: Minimum of 3-5 years in a marketing role, with a focus on digital marketing, data integration, and analytics.

Technical Skills: Proficient in Google Ads, Google Analytics, email marketing platforms, and various design tools.

Data Management: Experience with building and managing data stacks, integrating multiple backend data sources.

SEO and Social Media: Demonstrated experience in SEO, managing social media channels, and social media marketing.

Healthcare: experience in a healthcare setting is a desirable attribute.

OTHER SKILLS & ABILITIES

Independence: Ability to work independently, lead marketing efforts, and make expert decisions. You are the owner of the Cybersight marketing portfolio and responsible for ensuring it is managed in alignment with Orbis’s brand and messaging.

Technical Writing: Strong technical writing skills in English for developing marketing content and adhering to Orbis’s guidance on style and inclusive language. Outstanding grammar and written communications skills. Proficiency in other languages such as Spanish, Portuguese or French is also desirable.

Design Proficiency: Proficient in design and graphics, with the ability to choose and utilize appropriate tools to create materials that adhere to Orbis’s brand guidelines.

Analytical: Strong analytical skills and data-driven thinking

International: You are comfortable working with a globally-distributed, multi-cultural team.

Collaboration: Excellent interpersonal skills and ability to collaborate within a team environment and across teams. You can speak and present your ideas clearly.

Travel: You are available for occasional travel, including to and within developing countries.