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About Company
Impuls Africa is a Zambian-registered company that specializes in delivering agricultural consultancy and extension services in the SADC region. Owned by a cooperative of over 100 farmers and a seasoned agri-entrepreneur in Zambia, the Impuls team brings more than 75 years of combined expertise in agriculture and livestock services. Impuls has a strong track record of successfully developing and implementing large-scale projects in agriculture, livestock, agroforestry, apiculture, and horticulture value chains. We specialize in providing services to both donors and the private sector, offering everything from one-off consulting assignments to long-term project implementation and management. Our primary focus is on agricultural consulting, in which we excel at delivering a diverse range of short- and long-term assignments. Our services include needs assessments, market assessments, facilitation of market linkages, value chain assessments and development, feasibility studies, capacity assessments, training and development, strategy development, as well as monitoring and quality assurance measures.
Location: Lusaka
Reports to: General Manager
Type: Full-time
Purpose of Role
Enhance Impuls Africa’s brand visibility and engagement on social media.
Develop and implement effective social media strategies
Create compelling content that resonates with our audience
Increase followers, engagement and traffic to our website and platforms
Scope Of Work
Social Media Management
Manage Impuls Africa’s social media accounts, including Facebook and LinkedIn
Develop and implement social media strategies aligned company’s goals
Monitor, respond to and engage with followers in a timely manner
Content Creation and Management
Schedule, generate, edit, and publish engaging content ( texts, photos, videos and news on current projects)
Develop creative and visually appealing content that reflects the company’s voice
Attend meeting and trainings to take high-quality photographs and videos for social media use.
Maintain a repository of images and media assets.
Develop and manage a content calendar to ensure regular and relevant content.
Search Engine Optimization (SOE) and Reporting
Implement SOE strategies to increase reach and engagement
Analyze SOE data to make informed decisions about content
Monitor social media metrics and provide regular reports on performance weekly and month.
Use insights to adjust strategies and improve results
Stay updated on trends, best practices and new tools
Qualifications and skills
Bachelor’s degree in Marketing, Communications or related field
Minimum of 3 years of experience in social media management
Proven track record of growing and managing social media accounts
Proficiency in social media platforms, photo and video editing software
Strong understanding of SOE and content management systems
Photography and videography skills
Creative mindset with a good eye for design and aesthetics
Ability to work independently and as part of team
Strong organizational skills and attention to detail
Bachelor’s degree in Marketing, Communications or related field would be a bonus but not a prerequisite