Marketing Manager

ExpressCredit is a global consumer finance company operating in Zambia and three surrounding countries, including Namibia, Botswana, and Lesotho.

We operate a multi-channel lending platform for private and government sector employees underserved by mainstream financiers. As a good corporate citizen, our goal is to help people in need of short-term and long-term financial assistance – all of which make a meaningful and lasting impact on the local communities.

ExpressCredit is a game-changer and one of the fastest microlenders in the country. A combination of new technologies, mobile sales, and a network of branches and direct sales positions us well for growth and building a sizeable, well-performing loan portfolio.

We are looking for a suitably qualified, competent, and highly motivated professional based in Lusaka to fill the position of Marketing Manager.

Job Objective

To build and maintain a strong and consistent brand through a variety of offline and online marketing channels, ensuring the marketing and sales targets are met in a cost effective and high-quality manner.

Summary Key Responsibilities:

Execute offline and online marketing strategy in line with the marketing budget and deadlines.

Analyse, track and report marketing campaign results to the Group on a regular basis.

Coordinate and execute PR, communication, and corporate social responsibility projects.

Coordinate sales, marketing, and PR efforts to boost brand awareness and sales results (in cooperation with the sales team).

In liaison with Group Head of Marketing, initiate, plan and oversee marketing campaigns across all channels: radio, TV, social media, offline events etc.

Negotiate and liaise with third-party marketing agencies and material suppliers in all channels in the provision of marketing services to raise brand awareness.

Manage artwork, proof reading, production, translation and other aspects of marketing deliverables in a timely, high quality and cost-effective manner. This includes branch branding, car branding, marketing materials (posters, flyers, signs etc.).

Monitor competition, execute market research, and report it to the Group on a regular basis.

Work closely with the Group, local management, sales, IT, and customer service teams.

Keep up to date with trends and proactively initiate marketing ideas and suggestions for improvements.

Initiate, plan and oversee the Company’s attendance at events, festivals, trade shows etc.

Build strategic relationships and partner with key industry players, agencies and vendors.

Plan budget for campaigns and marketing materials. Update information and look after marketing stock.

Qualifications and Requirements

Bachelor’s degree in Sales and Marketing/Public Relations or related.

At least 2 years work experience in marketing or PR.

Project planning and management skills – proactivity and vision regarding marketing/sales goals.

Ability to work in a team and communicate with other departments.

PowerPoint and Excel skills (NO pro level necessary), but there is a need to make presentations.

Understanding of marketing data and measuring them (basic knowledge of social media advertising is an added advantage)

Strong written and oral communication skills in English.

Valid Class B Driver’s license.