Role Description
This is a full-time on-site role for a Marketing Specialist. The Marketing Specialist will be responsible for daily tasks such as communication, market research, sales, marketing strategy, and customer service. The role is located in Lusaka.
Marketing Specialist Responsibilities:
- Developing and implementing marketing plans.
- Undertaking competitor research and analyses.
- Conducting market research to establish customer trends and habits.
- Establishing goals and objectives in order to reach our customers through appropriate
- marketing channels (digital and traditional).
- Building and maintaining relationships with new and existing customers through prospecting and networking.
- Promoting brand awareness through marketing efforts.
- Creating marketing materials for our website and other marketing platforms.
- Supporting the marketing team with marketing activities by demonstrating expertise in various areas, including optimization, advertising, social media, direct marketing, and event planning.
- Assisting with the analyses of marketing data, including campaign results, conversion rates, and online traffic in order to improve future marketing strategies and campaigns.
- Performing other duties when needed.
Marketing Specialist Requirements:
- Diploma in Marketing, or a related field.
- 2 or more years of marketing experience (digital and traditional) in a corporate, or agency environment.
- Proficient in Microsoft Office Suite (Word, Excel, Outlook, and Access), Adobe Creative Suite, and CRM and CMS software.
- Experience using analytic software.
- Excellent written and verbal communication skills.
- Ability to work in a fast-paced, high-pressure environment.
- Multi-tasking and time-management skills, with the ability to prioritize tasks.
- Highly organized and detail oriented.