Copywriter

Impact Enterprises International, a technology company providing outsourced support services to international startups and SMEs is looking for exceptional Copywriters to join our team in Lusaka to write original and engaging marketing content.

Company Overview

Impact Enterprises provides valuable employment for high school and college graduates in Zambia. We are a for-profit social enterprise delivering world-class outsourcing services such as web research, content moderation, data annotation, and data entry. Launched in June 2013, we are seeking to become the premier outsourcing company in Africa.

Originally based in Chipata, we partner with international marketing, software, and consumer companies and universities to support their operations. All tasks are overseen by managers and company executives. Internal training and workshops help develop the skills of all employees during their employment, allowing them to progress to new tasks over time. Visit our website to learn more: www.impactenterprises.org.

Job Scope | Duties

The copywriter will create strategic sales and email marketing initiatives to drive growth for international tech startups and SMEs and utilize analytics for strategy optimization.

Key responsibilities:

-Developing and managing outbound email marketing campaigns

-Driving positive marketing KPIs to meet or exceed targets

-Analyzing marketing data and campaign effectiveness to improve content

Key qualifications:

-Proven experience in copywriting within a tech-based B2B environment

-Bachelor’s Degree in Business Administration, Marketing or related field

-Demonstrated experience managing successful outbound email marketing campaigns

-Strong leadership and team management skills

-Excellent understanding of market trends and customer behavior in the tech industry

-Superior written and verbal communication skills

-Strong analytical and strategic thinking skills