Airtel Zambia
Airtel Zambia
Posted Job
3 months ago

Head Brand and Communications

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DEPARTMENT : Marketing

VACANCY : Head Brand and Communications

LEVEL : Senior Manager



To achieve business goals and brand saliency by devising strategies for the Zambia Operation, in line with the overall brand strategy and subsequently plan and implement the same at country level.


• Prioritizing and focusing on key high business impact activities.

• Planning and monitoring marketing costs.

• Developing relevant, clear & easy to understand communication that drives consumers to make Airtel their first choice.

• Identifying the key strengths of competition and planning key tactics to continuously improve Top-of-Mind Awareness (TOMA).

• Facilitating meetings with the Zonal Business Managers and developing a clear Visibility Matrix.

• Directing the team to ensure Retail & Outdoor marketing is executed at the ground level.

• Mobilizing regional teams and driving all activities to support national brand initiatives.

• Effectively directing and reviewing the vendors and agencies performance constantly seeking value addition through quality and cost.

• Devising and executing innovative programs to reach out to rural customers and augment business.


Educational Qualifications & Functional / Technical Skills:

• Minimum of a Bachelor of Arts in Business Administration, Marketing, Mass Communication or related discipline.

• Post Graduate Diploma in Mass Communication or MBA in Marketing is desirable.

• Professional Qualifications in advertising, Marketing & Communication will be an added advantage.

Relevant Experience:

• 8-10 years of work experience in similar industry / organization; some work experience in advertising agency will be an added advantage.

• A minimum of 5 years in Management role.

• Must be a member of the Zambia Institute of Marketing.


• Ability to think strategically and align communications with overall business goals.

• Innovative thinking to develop creative and compelling brand messages.

• Flexibility to adapt to changing trends and market dynamics.

• Ability to influence internal and external stakeholders.

• Exceptional interpersonal skills and the ability to build positive relationships with stakeholders.

• Entrepreneurial ability.

• Excellent verbal and written communication skills.

• Solid Numeric ability.

• Able to Efficiently manage multiple projects and campaigns simultaneously.

• Inductive Reasoning and fluency of ideas.

• Highly Results Oriented.

• Ability to lead and inspire a team of professionals.

• Customer-Centric approach.

Method of Application

Suitable candidates requested to apply by sending through their CV’s.

Airtel is an Equal Opportunity Employer and is non-discriminatory on the basis of race, gender, disability, ethnic grouping.

Please note that due to the high volume of applications received, only shortlisted candidates will be contacted.

Application deadline
15 Dec 15:00
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Airtel Zambia
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Operating in 20 countries across Asia and Africa including Zambia, this company covers every district and offers a wide variety of tariffs and value added services to meet the needs of individuals and businesses. Their services encompass telecommunications and IT, electronic payment systems, mobile business solutions and phones and accessories.