Goldenlay Agri Ltd
Posted Job
9 months ago

National Sales Manager

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The ideal candidate will be responsible for overseeing the success of all sales and marketing strategies. This candidate will be knowledgeable about the market and our competitive advantages in order to best recommend new sales strategies for success.

NATIONAL SALES MANAGER

SCOPE OF THE JOB

As National Sales Manager of the Company you shall be responsible for the overall day-to-day Sales and Logistics, Marketing, BOP, Point-of-Sale system, Debtors and Collections.

THE INITIAL ROLE

  • Responsible for sales of the brand (Goldenlay table eggs, spent hens & Na Nkoko Frozen Chicken); in the formal and informal markets
  • Report directly to the Directors
  • Conduct regular weekly meetings and monthly management reports to ensure sales/operations are in line with business targets and address issues as they arise
  • Set operational and financial targets – by product and customer
  • Set the direction for the sales department in respect of standards and operating policies
  • Recruitment, training and development of sales staff, for example handling customer requirements
  • Responsible for trade marketing, point-of-sale and brand development
  • Develop new business through direct contact, tele-sales, cost effective marketing and targeted business development
  • Manage the development and continued roll out of depots (Farm Shops)
  • Maximize revenue and market share through delivery to underserved markets
  • Build alternative routes-to-market – I&I (industries and institutions), exports, in-house brand (no-name brands) strategy, etc
  • Analyze route costings and manage expenses in line with most efficient and profitable routes
  • Maintain excellent relations with customer base and the production teams
  • Develop the role into the General Manager Sales roll within 2/3 years.

SKILLS AND EXPERIENCE

  • 3 – 5 years food sales, perishables, logistics and trade marketing experience
  • The ability to map and manage all the many sales and supply activities in the egg distribution, spent hens and frozen chicken value chain
  • The initiative to regularly get out, meet and listen to the sellers and resellers right down to the Ntembas
  • ‘Street smarts’ as far as detecting theft of product and cash off the vans, cherry-picking accounts and taking the appropriate disciplinary action
  • Building and maintaining an effective, rapid two-way communication process with the sales team
  • Given the flat structure, this role has to initiate and personally execute training sessions with the sales people on a regular basis
  • Understanding the maxim ‘tell me how you’ll measure me and I’ll show you how I’m going to behave’ and getting the appropriate measurement systems in place
  • Taking full accountability for achieving the sales, volumes, delivery costs, packaging, and pricing budgets
  • Utilizing and managing a Point-of-Sale System
  • Ability to manage and roll out more depots (Farm Shops)
  • Strategically analysing and tracking the rapidly emerging formal trade in Zambia and positioning Goldenlay to maximize opportunities from these trends
  • A sound understanding of how the formal trade operates; discounting, rebates, retail house brands, promoting, listing, category management, etc
  • Leadership skills
  • Ability to work with a local workforce and sales team and extract the best results from them
  • A sound understanding for all things operational, inclusive of production, and mechanical with a keen interest to learn the ins and outs of all aspects of the company
  • Ability to lead all the Sales Team Leaders
  • The ability to grow into a higher company position with 2/3 years
  • Bachelor’s degree or equivalent

Method of Application

Submit your CV and Application on Company Website