Channel Category Development Assistant

(Job Number: 1800080P)

Main Job Purpose:

• The Channel & Category Development Assistant (CCD) reports directly to the Channel & Category Development Manager.
• The CCD Assistant plays a critical role in supporting the CCD in a strategic and operational role.
• The strategic element is to implement the marketing (Category) plans into a channel and customer specific plan, with guidance from the CCD and working jointly with marketing to ensure internal strategies are externalised.
• From an operational perspective, the role is central to the day to day tasks of the category. CCD Assistant will support the CCD on S&OP (Demand Forecast), managing BBT Spend budgets and cascading a clear brief & KPI’s by 6P’s for the CD team to execute i.e. distribution tracking, pricing & innovation.
• They work closely with other sub-functions within Customer Development (Account Management, Shopper Marketing, Trade Category Management and Operations) as well as across large business functions (Marketing, Finance, Supply Chain).

Job Summary

• Assist with executing category planning through developing quarterly and monthly category plans across Assortment, Shelf-layout, Promotional strategy, Price positions
• Help focus category management on the target shopper within strategic framework as set in National Category Building Plan
• Support the annual account Joint Business Planning process through data analysis and opportunity identification
• Support new product introduction for listing
• Run customer specific category management projects
• Use and leverage account specific category and shopper insights
• Execute brand standards (brand DNA) and support development and execution of channel specific brand standards
• Implement customer marketing plan activities
• Ensure product availability and visibility
• Measure and review category performance
• Provide support to Account Manager in monitoring and analyzing retail margins and customer profitability
• Drive shopper thought leadership that increases, develops and sustains Unilever and Category growth opportunities.
• Drive Shopper Mission and Shopper/Channel understanding in all plans, activations, and innovations that deliver long-term consumer behavior change, incremental sales and build brand equity.
• Leads execution of shopper based plans that are rooted in shopper and consumer insights aligned to brand/category objectives.
• Work closely with key internal / external stakeholders to execute shopper marketing activities against key objectives.

Key Requirements

• Minimum 1-2 years’ experience in category development, sales and marketing within FMCG
• Experience in Point of Sale Activations – customer marketing
• Undergraduate degree required.
• B.Com preferred.
• Marketing, Financial majors added benefit

How to Apply

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